This book is a scholarly treatise by a respected expert in food psychology, well documented, full of facts, and convincing. Having said that, this also a HILARIOUS book that’s well-written and reads as easily as any paperback novel.
Dr. Wansink spent many years in my hometown of Urbana, Illinois, doing research on what makes people eat. Currently, he’s the Director of the Cornell University Food and Brand Lab. He examines how, among other things, marketing, placement, serving size, personality, and our minds make us eat more, eat less, eat snacks, and all the other habits that result in good health, optimum weight, poor health or blubber.
Carl’s nutritionist recommended this book. After he read it, he passed it along to me. We both read a lot of books on healthy lifestyle and diet. Mindless Eating was an eye-opener for both of us. Learning the truth about comfort foods is worth the cost of the book right there and there is so much more. For example, you can learn how the “health halo” results in our eating MORE. Plus, you can hardly read a page without laughing at such experiments as the endless soup bowl that sprayed soup, the date’s reaction to rotgut wine with the high-priced label, the navy cook’s tale of yellow-jello, or—my personal favorite—the Manly Man eating syndrome. Dr. Wansink’s research showed that men rated other men’s manliness by how much they ate. Manly Man eating is summarized at the end of the description of the research by Dr. Wansink this way:
“So does Brad’s Macho-Man-Savage appetite impress the ladies? We did this same study with 140 college women. While the manly eating Brad may have been impressive to his male readers, his charm was lost on the ladies. They didn’t think he was any stronger, more aggressive, or more masculine that the ‘couple handfuls’ version of Brad. He also wasn’t any more of a bench-pressing stud-muffin. There are a lot of things we guys do to impress women. Eating all of our popcorn at the movies is probably one we can cross of our list,” (p. 102).
Dr. Wansink spent many years in my hometown of Urbana, Illinois, doing research on what makes people eat. Currently, he’s the Director of the Cornell University Food and Brand Lab. He examines how, among other things, marketing, placement, serving size, personality, and our minds make us eat more, eat less, eat snacks, and all the other habits that result in good health, optimum weight, poor health or blubber.
Carl’s nutritionist recommended this book. After he read it, he passed it along to me. We both read a lot of books on healthy lifestyle and diet. Mindless Eating was an eye-opener for both of us. Learning the truth about comfort foods is worth the cost of the book right there and there is so much more. For example, you can learn how the “health halo” results in our eating MORE. Plus, you can hardly read a page without laughing at such experiments as the endless soup bowl that sprayed soup, the date’s reaction to rotgut wine with the high-priced label, the navy cook’s tale of yellow-jello, or—my personal favorite—the Manly Man eating syndrome. Dr. Wansink’s research showed that men rated other men’s manliness by how much they ate. Manly Man eating is summarized at the end of the description of the research by Dr. Wansink this way:
“So does Brad’s Macho-Man-Savage appetite impress the ladies? We did this same study with 140 college women. While the manly eating Brad may have been impressive to his male readers, his charm was lost on the ladies. They didn’t think he was any stronger, more aggressive, or more masculine that the ‘couple handfuls’ version of Brad. He also wasn’t any more of a bench-pressing stud-muffin. There are a lot of things we guys do to impress women. Eating all of our popcorn at the movies is probably one we can cross of our list,” (p. 102).
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